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The Heart of Virginia Festival has been bringing Farmville and the surrounding communities together to celebrate the arts, crafts, culture, and music in the heart of Virginia since 1979. Partnerships with local businesses allowed the Festival’s spirit and traditions to continue this past May when more than 30,000 people enjoyed the beautiful weather and a full day of festivities featuring: - 171 Runners
- 92 Craft Booths
- 38 Classic Cars
- 32 Artists
- 38 Food Vendors
- 3,000+ People Enjoying the Evening Festivities
- 9 Stages Featuring a Variety of Entertainment
- 338 followers on Twitter
- 87 members on Facebook
Each year the Festival attracts more and more visitors and offers new and exciting activities. This signature event increases the community’s visibility adding to the spirit that makes this region such a great place to live, work, and play. The day and evening festivities rely on the support of generous partners like you. As a sponsor you will gain an exceptional opportunity Saturday May 1, 2010 to touch the community in the following ways: face-to-face exposure with more than 30,000 members of the community in addition to 300+vendors, web hits, name brand recognition, visibility, and directly connecting with the people your business serves. This annual tradition is outstanding because of the generous support of sponsors such as Antscape Photography, Arby’s, At Work Personnel, BB & T, Ben Johnson CPA, Benchmark Community Bank, County of Cumberland, Embarq, Farmville Area Chamber of Commerce, Hampton Inn, Home Recovery, Longwood University, MoonStar, Prince Edward County, Real Living Cornerstone, Sunchase at Longwood, Town of Farmville, Virginia Credit Union, Wal-Mart, and WFLO. We anticipate you will join as a sponsor and benefit from the success in 2009. Below you will find a Sponsorship Packet and Pledge Form. Your pledge is kindly requested by December 31 for full exposure and maximum promotion of your business. Sincerely,
Heart of Virginia Festival Sponsorship Committee: Alicia Barbrey
Jamie Buzzetta
Ellen Masters, Chair
Elizabeth McCutchen
Blair Potts
Margo Potts
Mary Jo Stockton
Stephanie Vieira Link to the Pledge Form [PDF] OPTION I: Festival Supporter ($250)As a Festival Supporter your company presence will be welcome at the Festival with the following exposure: - A photo of you and your team presenting sponsorship check
- Included on all official publications printed for the 2010 Heart of Festival
- Corporate name/logo with hyperlink on Festival website (www.heartofvirginia.org)
- Provide promotional coupons for distribution to participating vendors and entertainers
As a Festival Supporter your company is welcome to: - Provide Sponsor-branded merchandise for use in gift bags for judges, runners, crafters, artists, MCs, entertainers, and classic car cruise-in participants
OPTION II: Participating Business ($500)As a Participating Business your company presence will be welcome at the Festival with the following exposure: - Exhibit space at the Festival
- Company banner displayed at exhibit space
- Your logo and company name on festival brochures
- A photo of you and your team presenting sponsorship check
- Corporate name/logo with hyperlink on Festival website (www.heartofvirginia.org)
- Included on all official publications and ads printed for the 2010 Heart of Festival
- Recognition as a Participating Business in press releases
As a Participating Business your company is welcome to: - Provide Sponsor-branded merchandise for use in gift bags for judges, runners, crafters, artists, MCs, entertainers, and classic car cruise-in participants
- Provide promotional coupons for distribution to participating vendors and entertainers as well as festival-goers
- A 10th and 25th edition of Eldridge Bagley’s Heart of Virginia Festival posters
- Select VIP parking privileges for the Festival evening events, including 2 entrance passes for the Saturday evening activities
OPTION III: Friend of the Festival ($1,000)As a Friend of the Festival, your company presence will be felt throughout the entire Festival with the following maximum exposure: - Prominent banner placement at 1 approved location on Festival grounds, including the Information Tent
- A minimum of 1 “on-stage” announcement throughout the day
- Sponsor banner prominently displayed on ONE of the following Stages or Venues of Choice
- 10 K Run/Fun Walk
- Outdoor Art Show
- Classic Car Cruise In
- Craft Show
- Community Outreach
- Bicentennial Stage
- Weyanoke Stage
- Crute Stage
- Colonnade Lawn
- Children’s Festival (Brock Commons, Lancaster, and Chichester Science Stages)
- Courthouse Stage
- Saturday Night Stage (Airport)
- Goody Bags (for 10K Run/Walk, Outdoor Art Show, and Craft Show participants)
- Opportunity for your company representative to speak and introduce each act on corresponding stage
As a Friend of the Festival your company will receive recognition on promotions, advertising, and publicity materials. Your business name will be associated with the Festival whenever mentioned including: - Your logo and company name on festival brochures
- Your presenting sponsorship will be mentioned in radio spots and on Call FLO
- A photo of you and your team presenting sponsorship check
- Corporate name/logo with hyperlink on Festival website (www.heartofvirginia.org)
- Included on all official posters, publications, ads, and t-shirts printed for the 2010 Heart of Festival
- Recognition as a Friend of the Festival in press releases
As a Friend of the Festival your company receives a distinguished level of promotional and marketing exposure. At this level of sponsorship, you will benefit from: - Exhibit space at the Festival
- Company banner displayed at exhibit space
- Opportunity to provide Sponsor-branded merchandise for use in gift bags for judges, runners, crafters, artists, MCs, entertainers, and classic car cruise-in participants
- Provide promotional coupons for distribution to participating vendors and entertainers as well as festival-goers
- A 10th and 25th edition of Eldridge Bagley’s Heart of Virginia Festival posters
- Select VIP parking privileges for the Festival evening events, including 5 entrance passes for the Saturday evening activities
OPTION IV: Major Sponsor ($2,500)As a Major Sponsor your company presence will be felt throughout the entire Festival with the following maximum exposure: - Prominent banner placement at 2 approved locations on Festival grounds, including the Information Tent
- A minimum of 4 “on-stage” announcements throughout the day
- Sponsor banner prominently displayed on ONE of the following Stages or Venues of Choice
- 10 K Run/Fun Walk
- Outdoor Art Show
- Classic Car Cruise In
- Craft Show
- Community Outreach
- Bicentennial Stage
- Weyanoke Stage
- Crute Stage
- Colonnade Lawn
- Children’s Festival (Brock Commons, Lancaster, and Chichester Science Stages)
- Courthouse Stage
- Saturday Night Stage (Airport)
- Goody Bags (for 10K Run/Walk, Outdoor Art Show, and Craft Show participants)
- Opportunity for your company representative to speak and introduce each act on corresponding stage
As a Major Sponsor your company will receive recognition on promotion, advertising, and publicity materials. Your business name will be associated with the Festival whenever mentioned including: - Your logo and company name on festival brochures
- Your presenting sponsorship will be mentioned in radio spots and on Call FLO
- A photo of you and your team presenting sponsorship check
- Corporate name/logo with hyperlink on Festival website (www.heartofvirginia.org)
- Included on all official posters, publications, ads, and t-shirts printed for the 2010 Heart of Festival
- Recognition as a Major Sponsor in press releases
As a Major Sponsor your company receives a distinguished level of promotional and marketing exposure. At this level of sponsorship, you will benefit from: - Premium exhibit space at the Festival
- Company banner displayed at exhibit space
- Opportunity to provide Sponsor-branded merchandise for use in gift bags for judges, runners, crafters, artists, MCs, entertainers, and classic car cruise-in participants
- Option to provide promotional coupons for distribution to participating vendors and entertainers as well as festival-goers
- Opportunity to provide Sponsor-branded merchandise as give-aways for the Festival radio promotions.
- A 10th and 25th edition of Eldridge Bagley’s Heart of Virginia Festival posters
- Select VIP parking privileges for the Festival evening events, including 8 entrance passes for the Saturday evening activities
OPTION V: Presenting Sponsor ($5,000)This premier level of sponsorship is exclusive to one business. - As the Presenting Sponsor your company presence will be felt throughout the entire Festival with the following maximum exposure:
- “Presented by” recognition on 4 Main Entrance Banners (provided by the Heart of Virginia Festival) posted two weeks prior to the Festival at Town entrances
- Opportunity for your company representative to speak on stage at the 10 K Fun Run Ceremony and Outdoor Art Show Awards Ceremony
- Opportunity for your company representative to speak on the Saturday Night stage
- Prominent banner placement at 3 approved locations on Festival grounds, including the Information Tent
- A minimum of 8 “on-stage” announcements throughout the day
As the Presenting Sponsor your company will receive recognition on promotion, advertising, and publicity materials. Your business name will be associated with the Festival whenever mentioned including: - Your logo and company name on festival brochures
- Your presenting sponsorship will be mentioned in radio spots and on Call FLO
- A photo of you and your team presenting sponsorship check
- Corporate name/logo with hyperlink on Festival website (www.heartofvirginia.org)
- Top billing on all official posters, publications and ads printed for the 2010 Heart of Festival
- Recognition as Presenting Sponsor in press releases
- Your company logo printed on vendor registration/confirmation packets
- Your company logo/link included in email correspondence to vendors (runners, artists, crafters, food vendors, educational participants, entertainers, and the general public)
As the Presenting Sponsor your company receives the greatest level of promotional and marketing exposure. The Presenting Sponsor may conduct product sampling, on site marketing, sweepstakes/prizes , surveying, coupon distribution, and point of purchase promotions. At this level of sponsorship, you will benefit from: - Premium exhibit space at the Festival
- Company banner displayed at exhibit space
- You may have one inflatable or company mascot present at the Festival
- Opportunity to provide Sponsor-branded merchandise for use in gift bags for judges, runners, crafters, artists, MCs, entertainers, and classic car cruise-in participants
- Option to provide promotional coupons for distribution to participating vendors and entertainers as well as festival-goers
- Opportunity to provide Sponsor-branded merchandise as give-aways for the Festival radio promotions.
- Right of First Refusal to be Presenting Sponsor for the 2011 Heart of Virginia Festival
- A 10th and 25th edition of Eldridge Bagley’s Heart of Virginia Festival posters
- Select VIP parking privileges for the Festival evening events, including 10 entrance passes for the Saturday evening activities
- Tickets to join the Mayor of Farmville, Town Manager, and Heart of Virginia Festival Board of Directors for dinner on Saturday evening prior to the concert and fireworks
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